How's your heart? Not your title, not your calendar, not your bottom line. Your heart.
Everyone has a projected status: the image other people see when they look at you, often influenced by how you want to be seen by others. It is described by various visible characteristics — actions, words, decisions, leadership style, achievements, successes, and wealth. It is the version of you that walks into a room.
One common theme we see in business leaders is that they all want to portray the same status: that all is well. They walk into the office with a smile on their face, flaunting their success, and reassuring others with their words that everything is under control. And on the surface, it works. People believe it. Sometimes even the leader believes it.
What a Good Projected Status Doesn't Tell You
A good projected status does not mean a good state of the heart.
Under the surface, many things go through the minds and hearts of stressed-out business leaders: business stress, family pressure, fear of failure, the weight of difficult decisions. The mind, will, and true emotions are not always seen from the surface. A leader can be carrying real weight and still walk into a meeting looking like nothing is wrong at all, because that is what the projected status was built to do.
When All Is Well Isn't True
Sometimes the projected status says "All is well," but the state of the heart is screaming, "Am I going to make it?"
This gap between the image and the reality is not always dishonesty. Often it is survival. Leaders learn early that showing strain looks like weakness, so they build a version of themselves that can hold the room even when they cannot hold themselves together. The trouble is, a facade can only carry so much weight for so long.
The Cost of Ignoring the Unseen
People often ignore the unseen to get things done, until they are at their breaking point. And when they snap, everyone is caught off guard, because of the facade they have had up for so long.
This is the quiet danger of a well-maintained projected status: the people around a leader have no warning signs, because the warning signs were never allowed to surface. The break, when it comes, feels sudden to everyone watching. But it was never actually sudden; it was just finally visible.
Standing Open in Truth
When leaders don't talk about the hard things, they stand tall in title instead of standing open in truth.
Title says, "I have it together." Truth says, "Here is what is actually going on." One protects an image. The other protects a person. And only one of them can actually be sustained over time.
What We Believe
At Boaz Strategic, we exist to help leaders tend to what's beneath the surface so what's visible can be real, and not just a front. Sometimes all you need is someone to listen.
So, how's your heart?
Talk to someone who will listen →
Aaron Minard
Aaron Minard is a business coach and founder at Boaz Strategic, helping Christian leaders integrate faith with strategy to build Kingdom-first businesses.
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